23 Blue sheet Info, Societal, Political, Legal -- w / # from Blue sheet]

Alt market + Nonmkt [6 + 7]

analysis Mkt reactions

Select strategic action [8]

Is it legal and ethical?

Selected? (Yes / No / Wait)

Implementation of strategic action for " each" strategy [9]

Provide details of what you will do to achieve your objective(s)

Id strategy by its # [Identify facts, figures, #s, outside sources}

Information

1. Gather more legal information

2. Get a clearer picture of the RIAA's end game

3. Talk to Sirius, suppliers to see what they are doing

Societal Strategies

1. Launch PR campaign

2. Develop media relations campaign as well

Political Strategies

1. Donate to Congress campaigns to increase influence

2. Build coalitions

3. Work with FCC to determine status of the Inno device

Legal Strategies

1. Deflect lawsuit long enough to see what the product is actually going to be worth

2. Go directly...

(2011). Is corporate social responsibility stealing money from the shareholders? Fast Company. Retrieved October 29, 2011 from http://www.fastcompany.com/1725752/is-corporate-social-responsibility-stealing-money-from-shareholders